{"id":6068,"date":"2024-04-09T18:22:22","date_gmt":"2024-04-09T18:22:22","guid":{"rendered":"https:\/\/rsc.uvesco.com\/bezeroentzako-onurak\/"},"modified":"2024-04-17T11:57:01","modified_gmt":"2024-04-17T11:57:01","slug":"bezeroentzako-onurak","status":"publish","type":"page","link":"https:\/\/rsc.uvesco.com\/eu\/bezeroentzako-onurak\/","title":{"rendered":"Bezeroentzako onurak"},"content":{"rendered":"

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Uvesco eredua<\/h1>\n

Gure ingurunearen ongizatea elikatzen dugu<\/p>\n

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Gure misioa: pertsonen eskura kalitatezko produktu ugari jartzea, zerbitzu bikaina eta bereizgarria emanez, elikadura osasungarriaren inguruan, kontsumitzaileekin erabateko konfiantzazko harremana sortzeko eta, kudeaketa horren bidez, bizi kalitate handiagoa emateko eta gizarte bidezkoagoa eta iraunkorragoa bultzatzeko<\/h4>\n

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Gure eredua<\/h1>\n

Gure ingurunearen ongizatea elikatzen dugu<\/p>\n

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Gure misioa: pertsonen eskura kalitatezko produktu ugari jartzea, zerbitzu bikaina eta bereizgarria emanez, elikadura osasungarriaren inguruan, kontsumitzaileekin erabateko konfiantzazko harremana sortzeko eta, kudeaketa horren bidez, bizi kalitate handiagoa emateko eta gizarte bidezkoagoa eta iraunkorragoa bultzatzeko<\/h4>\n

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Bezeroentzako onurak<\/h1>\n

Leialtze programak<\/p>\n

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Gure kudeaketa komertzial guztia azpimarratzen dugu, erosketan gogobetetzea lortzea eta gure bezeroei erosketa esperientziarik onena eskaintzea.<\/h4>\n

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Super Amara eta BM Supermerkatuak leialtze programak<\/h1>\n

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Programa horiek hogei urte baino gehiago daramate martxan, eta bezeroarengan jartzen dute arreta. Abantaila ugari eskaintzen dituzte, eta gure hedapen planari esker, komunitatean duten eragina hazten ari da urtez urte. Aurrezteko neurri sorta bat jarri ohi dugu gure bezeroen eskura, bi bereizgarriek martxan dituzten leialtze programen bidez eskura ditzaten.<\/p>\n

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Leialtze programak<\/h1>\n

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Super Amara eta BM Supermerkatuak<\/p>\n

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Super Amara txartela<\/p>\n

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bezeroak<\/p>\n

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BM kontua<\/p>\n

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bezeroak<\/p>\n

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895.919<\/p>\n

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ATXIKITAKO BEZEROAK<\/p>\n

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%84<\/p>\n

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SALMENTEN SARRERA<\/p>\n

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28M\u20ac<\/p>\n

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ONURA EKONOMIKOAK FAMILIENTZAT, GUZTIRA (deskontuak, erosketa txartelak eta bonuak)<\/p>\n

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Gaur egun, Taldeko supermerkatuei atxikitako 800.000 bezero baino gehiago ditugu, eta salmenten %84ko sarrera (kontsumo handiko sektoreko handienetako bat), zeinak erosleen konfiantza indartzen duen.<\/p>\n

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Bezero programari lotutako abantaila eta aurrezki gehiago<\/h1>\n

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Kalitatezko elikadura izateko aukera errazteko<\/p>\n

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Marka propioa, proposamen komertziala indartuta<\/h3>\n

2023an, beste pauso bat eman da, produktuen aukera sorta berrikusi, eta BM marka merkaturatuta -kalitate goreneko marka propio bat sortzeko, preziorik onenean, eta haren identifikazioa hobetzeko, kontsumitzaileek hautatzeko duten gaitasuna errazteko, aukera zabalarekiko eta kalitatearekiko gure konpromisoari eutsita-. Horrela, marka berri horren pean, orain arte dendetan zeuden banaketa markak bateratu dira, zehazki hauek: IFA (Eliges, Sabe eta Unnia), Saski, Pe\u00f1alabra, Bertako eta Selecta. Aldi berean, aukera guztia berrikusi da, aukera eguneratzeko eta produktu berriak sartzeko, atal guztietako produktu sortak osatzeko. Guztira, oinarrizko 1.200 produktuk osatzen dute BM marka, ontziratuetan eta freskoetan; hots, supermerkatuko erreferentzien %11.<\/p>\n

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1.200<\/p>\n

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oinarrizko produktuk, ontziratuetan eta freskoetan<\/span><\/p>\n

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Aurrezkiak eta abantaila segmentatuak<\/h3>\n

Azken urteotan eta digitalizazio estrategiarekin batera, programa hau bere abantailak handitzen ari da: eskaintzak espezializatu ditu -kontsumitzaile bakoitzaren beharretara modu segmentatuan eta egokituan bideratuta- eta deskontu gehiago egin ditu, batez ere freskoen ataletan, non eskaintzak aldizka indartu egiten diren erosketetan deskontu metagarri eta zuzeneko deskontu handiak eginda).[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.24.2″ custom_margin=”40px|auto|37px|auto|false|false” custom_margin_tablet=”40px||||false|false” custom_margin_phone=”30px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||false|false” custom_width_px__hover=”1080px” custom_width_px__hover_enabled=”1080px” custom_width_percent__hover=”80%” custom_width_percent__hover_enabled=”80%” global_colors_info=”{}” gutter_width__hover=”3″ gutter_width__hover_enabled=”3″ parallax_1__hover=”off” 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admin_label=”Project Section Title” _builder_version=”4.24.2″ header_font=”Prompt|300|||||||” header_text_color=”#303025″ header_font_size=”35px” header_line_height=”1.1em” text_orientation=”center” module_alignment=”center” custom_margin=”||0px||false|false” custom_padding=”0px||||false|false” animation_style=”fold” animation_direction=”bottom” animation_intensity_fold=”20%” locked=”off” global_colors_info=”{}”]<\/p>\n

Adinekoentzako telefono bidezko zerbitzua<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”Prompt|300|||||||” text_text_color=”#303025″ text_font_size=”23px” text_line_height=”1.2em” custom_margin=”||32px|||” text_font_size_tablet=”18px” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Adinekoei erosteko aukera errazteko<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/rsc.uvesco.com\/wp-content\/uploads\/2024\/03\/servicio_telefonico_mayores-2.jpg” alt=”Jos\u00e9 Ram\u00f3n Fern\u00e1ndez de Barrena Bermejo” title_text=”adinekoentzako_telefono_bidezko_zerbitzua” force_fullwidth=”on” src_tablet=”https:\/\/rsc.uvesco.com\/wp-content\/uploads\/2024\/03\/servicio_telefonico_mayores.jpg” src_phone=”https:\/\/rsc.uvesco.com\/wp-content\/uploads\/2024\/03\/servicio_telefonico_mayores.jpg” src_last_edited=”on|tablet” _builder_version=”4.24.2″ custom_margin=”40px||40px||false|false” custom_margin_tablet=”||40px||false|false” custom_margin_phone=”||20px||false|false” custom_margin_last_edited=”on|phone” animation_style=”slide” animation_direction=”bottom” border_radii=”on|20px|20px|20px|20px” always_center_on_mobile=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”Prompt|300|||||||” text_text_color=”#303025″ text_font_size=”16px” text_line_height=”1.8em” header_font=”|300|||||||” header_3_font=”Prompt||||||||” header_3_text_color=”#659347″ header_3_font_size=”23px” header_3_line_height=”1.6em” custom_margin=”||32px|||” text_font_size_phone=”18px” text_font_size_last_edited=”off|desktop” header_3_font_size_tablet=”18px” header_3_font_size_phone=”14px” header_3_font_size_last_edited=”off|tablet” global_colors_info=”{}”]<\/p>\n

Adinekoei erosteko aukera errazteko, telefono bidezko erosketa zerbitzu<\/span> bat dugu. Horri esker, bezeroaren arretarako telefonoaren bidez, supermerkatura joateko edo online<\/em> erosketak egiteko zailtasunak dituzten pertsona horiei laguntza eskaintzen diegu. Zerbitzu hori funtsezkoa izan zen 2020ko konfinamenduan.<\/p>\n

400 eskaera ditu batez beste hilean<\/span>, eta bereziki 65 urtetik gorako pertsonak dira telefono hori erosketak egiteko erabili ohi dutenak.<\/p>\n

Online<\/em> eskariekin egiten den bezala, bezeroaren gustura prestatzen dira produktu fresko horiek ere.<\/p>\n

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400<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#303025″ global_colors_info=”{}”]<\/p>\n

eskaera\/hilean<\/p>\n

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E-commerce<\/em>-ren sendotzea<\/h1>\n

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Gure digitalizazio estrategiaren zutabea<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/rsc.uvesco.com\/wp-content\/uploads\/2024\/03\/e_commerce.jpg” alt=”Jos\u00e9 Ram\u00f3n Fern\u00e1ndez de Barrena Bermejo” title_text=”e_commerce” force_fullwidth=”on” src_tablet=”https:\/\/rsc.uvesco.com\/wp-content\/uploads\/2024\/03\/e_commerce.jpg” src_phone=”https:\/\/rsc.uvesco.com\/wp-content\/uploads\/2024\/03\/e_commerce.jpg” src_last_edited=”on|phone” _builder_version=”4.24.2″ custom_margin=”40px||40px||false|false” custom_margin_tablet=”40px||||false|false” custom_margin_phone=”0px||20px||false|false” custom_margin_last_edited=”on|phone” animation_style=”slide” animation_direction=”bottom” border_radii=”on|20px|20px|20px|20px” always_center_on_mobile=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”Prompt|300|||||||” text_text_color=”#303025″ text_font_size=”16px” text_line_height=”1.8em” header_font=”|300|||||||” header_3_font=”Prompt||||||||” header_3_text_color=”#659347″ header_3_font_size=”23px” header_3_line_height=”1.6em” custom_margin=”||32px|||” text_font_size_phone=”18px” text_font_size_last_edited=”off|desktop” header_3_font_size_tablet=”18px” header_3_font_size_phone=”14px” header_3_font_size_last_edited=”off|tablet” global_colors_info=”{}”]<\/p>\n

Dagoeneko sendotuta dagoen zerbitzua da. Denda fisikoaren kalitate estandar berberak betetzen ditu, eta produktu freskoan jartzen du arreta. Garapen eta hazkunde ekonomikorako gure estrategian, funtsezko zerbitzua da.<\/p>\n

Freskoaren aldeko apustua: eskarietan %30 produktu freskoa izanik, tresna digitalak Uvescoren supermerkatu eredua indartzen du.<\/span><\/p>\n

E-commerce<\/em>ren garapenak online<\/em> erosketak egiteko joera duen kontsumitzaile gero eta digitalago baten eskaerari erantzuten dio; garapen ekonomikoa bultzatzen du, teknologia sustatuz; eta, hirugarrenik, dendarako joan-etorriak murrizten ditu, eta horrek ibilgailu partikularra erabiltzeak ingurumenean sortzen dituen eraginak txikitzen ditu.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/rsc.uvesco.com\/wp-content\/uploads\/2024\/04\/e-commerce_eu-scaled.jpg” title_text=”cosas2″ show_in_lightbox=”on” align=”center” _builder_version=”4.24.2″ _module_preset=”default” background_image=”https:\/\/rsc.uvesco.com\/wp-content\/uploads\/2024\/04\/e-commerce_eu-scaled.jpg” width=”90%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.2″ _module_preset=”default” min_height=”151.4px” custom_margin=”auto|auto|2px|auto|false|false” custom_padding=”||53px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”Prompt|700|||||||” text_text_color=”#659347″ text_font_size=”48px” custom_margin=”0px||10px||false|false” global_colors_info=”{}”]<\/p>\n

%14<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#303025″ global_colors_info=”{}”]<\/p>\n

online<\/em> eskaeren igoera<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”Prompt|700|||||||” text_text_color=”#659347″ text_font_size=”48px” custom_margin=”0px||10px||false|false” global_colors_info=”{}”]<\/p>\n

%9<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#303025″ global_colors_info=”{}”]<\/p>\n

bezero kopuruaren igoera<\/p>\n

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04\/1<\/h1>\n

” content_phone=”<\/p>\n

04\/1<\/h1>\n

” content_last_edited=”on|phone” _builder_version=”4.24.2″ _module_preset=”default” ul_text_align=”center” header_font=”Prompt||||||||” header_text_color=”rgba(101,147,71,0.45)” header_font_size=”70px” custom_margin=”0px||-16px||false|false” custom_margin_tablet=”-40px||-14px||false|false” custom_margin_phone=”-40px||-14px||false|false” custom_margin_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

04\/1<\/h1>\n

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Bezeroentzako onurak<\/p>\n

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Leialtze programak<\/p>\n

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Bezeroentzako onurak Leialtze programak Gure kudeaketa komertzial guztia azpimarratzen dugu, erosketan gogobetetzea lortzea eta gure bezeroei erosketa esperientziarik onena eskaintzea.Super Amara eta BM Supermerkatuak leialtze programakPrograma horiek hogei urte baino gehiago daramate martxan, eta bezeroarengan jartzen dute arreta. Abantaila ugari eskaintzen dituzte, eta gure hedapen planari esker, komunitatean duten eragina hazten ari da urtez urte. 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